The Greenlam Deli Exhibition
FITCH x Greenlam I 2015 I Core team of 2How can we represent an everyday product in a disruptive but relatable manner?
This design was executed at the Interzum Exhibition in Germany in 2015
The Brief:
Greenlam is an innovative laminates company and they wanted to showcase their brand as a global company at the Interzum exhibition at Germany.
Get noticed in new markets and while showcasing the attributes and innovations of their product range.
Our Opportunity:
To provide an environment where the Greenlam laminate products are displayed as seen in real scenarios while creating an experience which invites people to come together to explore in an interactive manner.
Central Idea
An interactive and memorable experience ‘Greenlam Deli’.
An exhibition booth where one can explore the products on counter tops and tables made of Greenlam laminates, while enjoying a cup of coffee and a conversation with the product expert.
Greenlam Deli
A deli is a social place to relax, eat, meet people and experience great food.
Creating an experience where the Greenlam laminate products are displayed in a deli environment, beautifully displayed behind glass counters, inside glass jars and laid out on cheese boards placed on functional display counters finished in Greenlam products.
1. Entrance Portal
2. Central Counter
3. Display Counter 1
4. Front Bar Counter
5. Informal Discussion
6. Coffee Bar Counter
7. Bar Counter 2
8. VIP Room
Layout: The space is inspired by a deli, it has various types of seatings and counters for different types of products.
Towards the end of the space there is a VIP room for quick meetings with customers and a bar counter on the right for some coffee an informal discussions.
Entry Portal
Central Display
Display Counter 1
Bar Counter 2
Coffee Bar Counter